Christelle Roche has joined the European Association of the Machine Tools Industry, CECIMO, as Head of the Market Intelligence Department in May. She has relevant work experience in Market Intelligence and especially statistics / quantitative and qualitative market studies. She was Business Development Manager for ODS EU Monitoring, a British company specialised in EU affairs. She was mainly analysing the monitoring needs and requirements of corporations and trade associations as far as EU legislation which may have direct/indirect impacts on their activities, is concerned. She has 7 years of work experience in strategy and marketing with international corporations where she was responsible for market and competitive intelligence and with a strategy consultancy in France. She has elaborated for an international company the group methodology to survey markets and competition at a global basis and she created a worldwide marketing intelligence database.

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