Twitter
Session
Committees
Groups
Constituency Week
Conciliation Committee
06.10.2010 - 07.10.2010
09:00 - 17:00
Mastering the Strategies and Tactics of Pricing
European Pricing Platform
Izegemsestraat 7 A 3/4
8860 Lendelede
Phone: 0032 51 320 372
Email: justine.van.acker@pricingplatform.eu
Link to the organizer
URL of event
09:00 - 17:00
Mastering the Strategies and Tactics of Pricing
European Pricing Platform
Izegemsestraat 7 A 3/4
8860 Lendelede
Phone: 0032 51 320 372
Email: justine.van.acker@pricingplatform.eu
Link to the organizer
URL of event
Training
Type of Event
Enterprise & Industry
Policy Field of Event
Registration required, Entrance fee
Limitation
Contact
Landgoed De Horst
Driebergen (Utrecht)
Driebergen (Utrecht)
Location of event
An improved price policy rewards!
It became very clear in a recent survey where fifty major companies to participated that the top managers were very honest that not enough awareness to potential added value was given throw a better and adequate price policy.
An improved price policy rewards. Increases in prices shows up to 4 times the impact on the company profit as for example a proportional volume increase. Research shows that an increase in the price of 1% leads to an increase of the profitability of 11%! But this does not mean that it is judicious to raise the price without any consideration!
This intensive training offers a firm basis for a targeted price policy. You get an insight in the components which influence the price, followed by the different steps of an optimum pricing process and innovative price determination. You discover which factors cause the price pressure, how you can handle it and how you can react to price aggressive competitors. This is illustrated by means of real practice cases and with sufficient possibility for interaction.
RESULTS
1.You speak the pricing language of pocket prices, band width, price waterfall, etc.
2.You know the different pricing strategies with their advantages and disadvantages.
3.You can arrange your own pricing process.
4.You know which price pressure arises and how to deal with it
5.You know how to eliminate pricing fear in your organization.
6.You have insight in the long-term period impacts of your pricing strategy.
7.You know how to handle European pricing harmonization.
8.You have sufficient insight in the value perception and willingness to pay.
9.You know how your price determination can give your company supplementary value differentiation.
10.You know how to avoid the pricing wars and battle them out when it is unavoidable.
It became very clear in a recent survey where fifty major companies to participated that the top managers were very honest that not enough awareness to potential added value was given throw a better and adequate price policy.
An improved price policy rewards. Increases in prices shows up to 4 times the impact on the company profit as for example a proportional volume increase. Research shows that an increase in the price of 1% leads to an increase of the profitability of 11%! But this does not mean that it is judicious to raise the price without any consideration!
This intensive training offers a firm basis for a targeted price policy. You get an insight in the components which influence the price, followed by the different steps of an optimum pricing process and innovative price determination. You discover which factors cause the price pressure, how you can handle it and how you can react to price aggressive competitors. This is illustrated by means of real practice cases and with sufficient possibility for interaction.
RESULTS
1.You speak the pricing language of pocket prices, band width, price waterfall, etc.
2.You know the different pricing strategies with their advantages and disadvantages.
3.You can arrange your own pricing process.
4.You know which price pressure arises and how to deal with it
5.You know how to eliminate pricing fear in your organization.
6.You have insight in the long-term period impacts of your pricing strategy.
7.You know how to handle European pricing harmonization.
8.You have sufficient insight in the value perception and willingness to pay.
9.You know how your price determination can give your company supplementary value differentiation.
10.You know how to avoid the pricing wars and battle them out when it is unavoidable.
Infos
Pol Vanaerde (President EPP & Vanaerde Consulting)
People
