06.09.2010 - 07.09.2010
09:30 - 16:30

Briefing and preparing spokespeople

Pinnacle PR Training
Rue Ducale 83
1000 Brussels
Phone: 02 513 06 33
Email: andrew.manasseh@pinnaclepr.net

Link to the organizer
URL of event

Training

Media & Communication

Registration required, Entrance fee

Indre Vaicekauskaite
Phone: 0032 2 5130633
Email: indre@pinnaclepr.net

Pinnacle Public Relations
Brussels

This course focuses on the key PR skill of working as a communications adviser to brief and prepare a senior spokesperson before an important interview, and the practicalities of organising and facilitating media interviews. Topics include writing briefs for spokespeople with strong media insight, predicting issues and questions, preparing Q&A documents, coaching and rehearsing, liaising with media, and supporting spokespeople during interviews. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills, including on-camera interview practice and the opportunity to question and discuss with PR experts.