Twitter
Session
Committees
Groups
Constituency Week
Conciliation Committee
30.09.2010 - 01.10.2010
Internal Communication: Steering Dialogue through Change, Crisis and the Everyday Workflow
Quadriga Hochschule Berlin
Friedrichstraße 209
10969 Berlin, Germany
Phone: +49 30 44 72 95 60
Fax: +49 30 44 72 93 00
Link to the organizer
URL of event
Internal Communication: Steering Dialogue through Change, Crisis and the Everyday Workflow
Quadriga Hochschule Berlin
Friedrichstraße 209
10969 Berlin, Germany
Phone: +49 30 44 72 95 60
Fax: +49 30 44 72 93 00
Link to the organizer
URL of event
Conference / Convention
Type of Event
Media & Communication
Policy Field of Event
Registration required
Limitation
The Westin Grand
Friedrichstrasse 158-164
10117 Berlin
Germany
Friedrichstrasse 158-164
10117 Berlin
Germany
Location of event
Today’s working environment is marked by constant change and insecurity, a situation which can have harsh effects on employees’ productivity and motivation and has been dramatically aggravated by the financial crisis. However, motivated, productive and creative workforces are the best weapon companies have to get through the crisis.
It is therefore more important than ever to realise the full potential of internal communication, to define strategic goals, to formulate key messages, to identify the best channels to convey them. And to listen: the possibilities provided by online communication allow for a broad dialogue, which is widespread and difficult to control, but also more genuine and potentially productive then previously.
Finding the right balance between talking and listening, letting go and tightening control, developing the right content and coming out with an adequate strategy is therefore one of the key tasks in organisations today. Its importance, the nature of its content and the delicacy of the task, clearly identify it as a leadership task.
It is therefore more important than ever to realise the full potential of internal communication, to define strategic goals, to formulate key messages, to identify the best channels to convey them. And to listen: the possibilities provided by online communication allow for a broad dialogue, which is widespread and difficult to control, but also more genuine and potentially productive then previously.
Finding the right balance between talking and listening, letting go and tightening control, developing the right content and coming out with an adequate strategy is therefore one of the key tasks in organisations today. Its importance, the nature of its content and the delicacy of the task, clearly identify it as a leadership task.
Infos
Eduardo Guedes de Oliveira, Head of Internal Communication, Galp Energia; Mike Klein, Intersection; Kristin Koopmann, Internal Communication Manager, Adidas; Wolf Reiner Kriegler, Director, DEBA; Dani Meyer, Senior Manager Internal Communications, Danone.
People
